“The JOURNEY”

Kai’s journey to a new land with the mission of getting to the league. With family and the pride of his homeland behind him, the sky is the limit.

“the meaning”

 
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WHAT IS KAIJU?

KAIJU is a Japanese term for “STRANGE CREATURE” which perfectly captures what Kai Sotto is as a basketball player:

A seven foot two inch ambidextrous center that has the handles of a guard and can shoot the lights out.

He is an agile giant that shoots with his left hand & dribbles & dunks with his right. He is a hybrid creature coming from the Philippines to share his gifts with the NBA. 

On the court, he transforms into Kaiju with the intent on dominating every game.

 
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THE BRAND

The Kai Logotype is a collapsed version of the Kaiju Icon. Kai’s logo is rendered vertically to show upward movement that connotes resilience and symbolizes the pathway Kai believes in.

The KAI expanded represents the Mind, Heart and Foundation of a Kaiju.

“THE WHY”

 
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FOR THE HOMELAND

To say that basketball is a beloved sport in the Philippines is an understatement. It has become woven into the very fabric of the culture, so naturally Kai's success has been closely followed. Not only has Kai made a name for himself in the Philippines, but he has taken his game all over the world.

Prior to making his journey to America, Kai took his game to places like Egypt, Malaysia, China, Japan and Argentina. Dominating the courts of the world all while holding it down and representing hard for his people back home.

Kai has big dreams to become the first full-blooded Filipino player in the NBA. He wants to show the world and the basketball community that Filipinos are an integral part of the basketball world.

 
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FOR FAMILY

Kai has basketball in his blood, passed though generations from his father, Ervin Sotto, and his godfather, Ranidel de Ocampo. There's a legacy to uphold with various challenges along the way but Kai continues to rise to the occasion.

His parents, grandparents, and younger siblings have been his support system throughout his life and he takes every opportunity to acknowledge that. He carries that spirit of love, respect, and gratitude in everything he does, both on and off the court.

Now the torch has been passed and Kai has reached the next level in his journey. He plans to take what he's learned and forge his own legacy in a new land with his family by his side.

 

BE A PART OF THE JOURNEY.

 
 
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